Training companies face a unique challenge when it comes to marketing their courses. They not only have to reach their target audience but also convince them about the effectiveness, practicality, and value of their courses. With EduAdmin TMS (training management system), spruced up with the following clever marketing strategies, training companies can significantly elevate their success rate.
Leverage Social Media Advertising
Facebook, LinkedIn, and Instagram are useful platforms to promote your courses. Create a business account and encourage existing customers to interact with you by "liking" your posts and leaving reviews.
Keep an active profile by publishing your content or interacting with relevant brands and people.
Run sponsored ads, targeting those most likely to be interested based on age, profession, geographical location, and interests.
Regularly update your website
A solid, easy-to-use, mobile-friendly website will help you get ahead of the competition.
That is not enough though. By regularly publishing blogs, articles, and newsletters pertinent to your training business you will ensure that you won't drop in Google ranking. Utilize SEO best practices to increase visibility and drive more traffic to your website.
Learn more about Key Strategies to Elevate your Training Provider Website
Consider publishing previews of your classes
Let potential learners experience the quality of your training before they enroll. Previews of classes can be presented, either in the form of free e-learning courses or as an embedded video on your website. Previews help to reduce uncertainty, and well-conducted ones would convince the interested parties to sign up.
Personalized Email Campaigns
Use your existing customers as a foundation for an email database. Use an email campaign tool, like EditNews, to market your courses to those who already know you and know that you deliver great training.
Expand your email marketing efforts by allowing website visitors to register for your newsletters.
Make sure that the emails are personalized and relevant. Include a clear call to action.
Want your readers to book a specific course? Tell them so!
EduAdmin includes features like automated emails that can be used to send marketing emails after a learner has completed a course or when a certificate is getting close to its expiration date.
Webinars and Online Workshops
A free webinar demonstrating the value of your courses not only promotes engagement but also gives potential learners a glimpse of what to expect. This also gives you a great opportunity to present your strengths as a training provider. Show what makes you different from your competitors and the value you offer to your customers.
Use Testimonials and Reviews
Encourage learners to leave you reviews after they've finished your course. EduAdmin has built-in features for follow-up surveys that can be automatically delivered by e-mail or as a part of your e-learning/blended learning course.
Showcase client testimonials and reviews on your website. Real stories and experiences give a credibility boost and can help potential clients trust your services. People are more likely to buy a product that has been recommended.
Referral Programs
In addition to reviews, you could offer something of value, like vouchers or discounts, for referring colleagues and friends.
Having a referral program incentivizes current learners to bring in their acquaintances and most people trust recommendations from their friends more than recommendations from other sources.
Collaborations and Partnerships
The next logical step after a referral program would be collaborations with relevant influencers or celebrities to co-host events or publish sponsored content. This gives your brand a sense of relevancy as well as increased reach.
Special Offers and Discounts
Running occasional promotional offers can incentivize enrollment. Provide a discount code or limited-time deals on particular courses to attract registrations. Spread your offer via email marketing, social media posts, or blog posts on your website.
List on a course marketplace or on other affiliates
Sites like findcourses.com act as a marketplace for training. Listing your courses here can be a good way to increase your reach. Some organizations even go so far as to only consider training providers that are listed on such a marketplace, meaning you will lose out on potential business by not listing.
Collaborating with other affiliates is another way to boost your reach. In exchange for a commission, affiliates will effectively promote your training courses.
Establish yourself as an expert in your field
By offering whitepapers or blog posts about learning in general or other relevant subjects you position yourself as an authority in your industry. For extra points, you should create such content for external publications. For example, if you offer courses in accounting you can write content about upcoming regulations and get that published on industry websites. Preferably include links to helpful content on your website.
What have we learned
Well-executed marketing ideas can increase your sales significantly. By harnessing the power of the EduAdmin training management system and combining it with the strategies mentioned above, you can create powerful marketing campaigns that drive enrollments and foster growth.