"An important part of the functions is of course the statistics tool. It helps us see what we succeed in and what we should adjust and improve".
Newsletters are a very important channel for us to reach out to our customers and subscribers. In addition to the importance of interesting and current content, the letter must also be graphically appealing as we see that it makes a big difference in the opening rate.
We also try to work with short news and links to read more. In this way, readers interact with the mailing. It also leads to good statistics on what the readers are interested in knowing more about.
An important part of the functions is of course the statistics tool. It helps us see what we succeed in and what we should adjust and improve. The statistics also provide, after a certain period of follow-up, knowledge of when it is best to schedule your mailing.
Fondmarknaden.se
Natalie Westermark